Mercedes vervangt dealerhandboek door iPads

Mercedes is rolling out a new campaign called Mercedes-Benz Advantage, in which they are giving out iPad’s to their dealer ship executives, which will help them get things better and faster.

MB Advantage on the iPad will give dealership sales personnel instant access to marketing programs for specific models, quicker turn time on the credit application process, and increase speed and efficiency on the return of lease vehicles. “We see the iPad providing wireless mobility, information and flexibility on the showroom floor,” said Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial. “The iPad will provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process. Bron

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